Artbased Approaches
By Tatiana Chemi

Creativity is a key ingredient to innovation. But how do we stimulate it in a working environment? How do we create creative alliances to use the arts in a business context?

Through the experiences collected during the project Artbase 2005, the author gives a framework for the arts-in-business and provides a practical guide to discover the mysteries governing our creative processes.

This book reports on two workshops held in 2005 - the first run by Canadian consultant Linda Naiman and the second by Paolo Knill. Its aim is to contribute to the development of art-based management and leadership in companies.

This book provides a professional and personal insight into what happens when we rediscover and stimulate our creativity. It will most certainly inspire you to take this quest into your own hands and explore your individual creativity.